+44 161 696 605 4
Risk level: Low
Who is this? Spam, telemarketing or a legitimate call? Community reports in United Kingdom.
Number with prefix 161. Review community reports, risk and comments below before answering or blocking. Browse numbers with prefix 161
AI Analysis
Limited information: This UK number is associated with AO.com, a UK-based online retailer. The primary purpose of calls from this number, based on community reports, is to contact customers after a purchase to sell insurance for the items bought, often under the pretense of confirming delivery details. While some users found the insurance offers to be a good deal and appreciated the transparency, the majority of reports express frustration due to the unsolicited nature of the calls, repeated attempts, and in some cases, aggressive sales tactics. There are no clear indicators of scam activities beyond typical telemarketing practices, but the approach is widely perceived as harassing due to its persistence and the lack of voicemails, leading to multiple missed calls.
Likely purpose: Sell product insurance after a purchase, under the pretext of confirming delivery details.
Most common user complaints
- unsolicited insurance sales calls
- repeated calls
- no voicemail left
- aggressive sales tactics
- attempting to sell costly insurance
AI analysis: 10 Jul 2026
Information based on community reports and automated analysis. It may contain errors or be out of date, and is not legal advice or a verified accusation against the number's owner.
Web research
A number specific, reliable public report is not confirmed here. Available sources show UK reverse lookup and spam report services, but none provide verifiable, authoritative ownership for +44 161 6966054. Proceeding with caution. Likely category: UK based landline or mobile with public lookup listing; exact ownership not confirmed by authoritative registry in provided results.
View full report
A number specific, reliable public report is not confirmed here. Available sources show UK reverse lookup and spam report services, but none provide verifiable, authoritative ownership for +44 161 6966054. Proceeding with caution. 1. Likely category: UK based landline or mobile with public lookup listing; exact ownership not confirmed by authoritative registry in provided results. 2. What people say online: multiple UK lookup sites aggregate user reports and scam warnings, often labeling calls as telemarketing or potential scams, but individual, corroborated posts for this exact number are not evidenced in the provided results. 3. Association with spam/scams: possible, as many UK lookup services flag unknown numbers with risk indicators; no definitive scam confirmation for this specific number in the sources shown. 4. Public exposure/leaked status: appears in public lookup databases and spam report aggregators, but no explicit confirmation of a leak or breach tied to this exact number from the given results. 5. Advisability to answer: given mixed signals and potential risk flags on similar UK numbers, avoid calling back until verified by a trusted official directory or the user has context about who may be calling.
United Kingdom
Operator information
- Country:
United Kingdom- Prefix:
- +44
- Type:
- Other
- Operator:
- EE, O2, Vodafone, Three
Recent searches
Last 7 days
Community comments
8310 minutes after placing an order with AO I got a call from the number trying to sell me insurance - for a TV Bracket !! It happens every time I buy from AO and I really spoils the otherwise excellent service they provide. I wonder how many customers they lose by doing this.
Each time I buy something from AO I get pestered with unwanted calls. Had 8 calls from this and another associated number within a DAY! Not answering, blocked. Also purchased from Currys this week - no annoying harrassment by them. Give it up AO, you're antagonising customers!
AO pretending to confirm a delivery then try to sell insurance on what you have purchased. I told her I was at work so didn't have the time and she said it will take you 2 seconds to log into your online banking for your account number and sort code....I politely declined and she was extremely annoyed , no doubt on commission
AO.com fue reportado como Estafa con el número 0161-6966054
AO, confirm delivery and can offer insurance which you don't have to purchase
AO.com following up on my freezer order. Yes, they were offering extended warranty but accepted a polite 'no' as an answer as I usually deal with Domestic&General directly. Perhaps those who wrongly refer to this as a scam call should check the Terms and Conditions on the ao.com website under "How We Use Your Personal Information" before ticking the "I have read ..... " checkbox.
5 calls received in the last 2 days from this number. I don't answer unknown numbers. No voicemail left, no message left, no email received. I recently purchased from AO, so based on previous comments, I assume this is a cost-trap call.
Called to sell insurance on my purchase , it was actually a good deal so offer accepted
9 calls in less than two days.
A 'follow up call' flogging insurance.
01616966054 called every morning never leaves a message or iD
AO.com ringing, I placed an order and I answer phone to them, never had a problem before. But now, they ring and never say anything over the phone and then hang up without saying anything. Used to like AO, but not so much now.
Bought a washing machine from AO. Shortly after this number called, wanted to sell insurance, seemed ok until the caller wanted me to give her my bank sort code and account number. I ended the call, she couldn't understand why I didn't want to give my bank details to a cold caller!!
AO.com calling to sell insurance on an appliance I purchased. Told them I would have taken the insurance when I placed the order if I had wanted it! They have called at least twice a day since then. Just about to block the number.
Like others we ordered some white goods from AO and now they keep calling to persuade us to take out very expensive insurance, yet the item we are expecting has a 5 year Manufacturers Warranty
rang every single day since i ordered i accept the call and nobody ever speaks. its them trying to selling costly insurance
AO Repeatedly calling after buying a new laptop. Just block the number as no need to answer, since, all critical updates will be sent anyway by email so you are not missing anything of value by doing so. This is why they are such good value!
Always screen calls from business/house numbers I don't know. Usually pays off. AO are still trying to contact me to sell me extended warranty a week after my chest freezer has been delivered. May get from Currys in future 'cause the prices are usually the same.
Trying to sell you insurance. Constantly ringing.
AO call you after placing an order to ask if you require insurance for your item. When you order you get asked if you want this call, so you can say no.
As previous comments. From company trying to sell insurance after ordering a cooker from ao.com who probably sell your details to them. I just cut them off
Phoned to confirm delivery and sell insurance which was actually a good deal.
Like above A0.Com, Bought a appliance from them i got delivery confirmation. They called everyday for 4 days and continued after appliance had been delivered. (Appliance insurance)
AO calling to "confirm delivery details" (which I'd already received an email from them to confirm)... but hang on - would I like to buy insurance from them? Every time I place an order with them this happens. FYI, they use Domestic and General for extended warranties - who you can buy from yourself without using AO. I find it cheaper to put the money in a savings account to cover any repairs for all my appliances, and always end up quids in.
Ao.com to talk through delivery and then offer additional insurance on product. Nice guy, ended in a sales pitch but didn't mind
ordered a tv yesterday non stop phone calls from them really annoying
They confirm delivery details and try and sell you insurance. No big deal
Just been called 30 mins after ordering a new cooker from AO.com. Like others have said, checking about delivery, disposal of old item, then came the why the replacement, and then the sales pitch for insurance. Said I already had cover for that sort of thing and he instantly hung up, whilst I was mid-sentence. Must be having a bad day.
ao.com trying to sell insurance on a purchases under the pretence of confirming delivery IT HARASSMENT OF AO.COM
AO.COM RINGING TO CONFIRM DEL AND SELL ACCIDENTAL DAMAGE COVER TO TV FOR CHEAPER THEN CURRYS PREVIOUSLY HAVE ACCEPTED IT DUE TO SEN KIDS AND ACCIDENTS AS WAS GOING TO BUY CURRYS HAD THEY STILL DONE IT
Ben Copeland reportó AO.com con el número 0161-6966054 como Número fiable
Its not just AO I just received a call from a young woman claiming to be from boots appliances, in the pretence of confirming delivery details etc. In fact her sole purpose was to sell insurance cover! She repeated every detail of my delivery, which I already know, told me they can remove my old appliance, which I already know etc etc etc then asked me why my old appliance was broken! All leading to the insurance pitch! These are badly scripted insurance sales calls! I am very disappointed that boots have potentially 'sold' my details to a 3rd party and that they allow this. I have never experienced this from currys etc, Very dissapointed!
Follow up call to the purchases made with AO
AO calling to confirm delivery of recent order but really to sell extended cover. This wasn't made clear until they mentioned the cost per week at the end of their spiel. Was able to decline without any hassle though.
Just calling to sell insurance on my recently purchased cooker. Politely declined. No issues.
So many calls. Unbelievable
received calls within an hour of ordering from ao.com. Didn't answer, just googled the number and this site came up. I don't like people ringing me up trying to sell me things. Will block the number.
An insurance sales call related to AO.com. They are trying to to sell aftermarket insurance policies. It is a scam ! They either stay silent or talk about your AO.com purchase delivery details. These are unsolicited insurance sales calls. They are scripted and are harassment. Report them.
Purports to update you about a delivery (for which you have already received emails and text messages), but really wants to flog you further insurance. Asked them that as I had already paid extra for a morning delivery, for which they could not uphold, why would I want to give them more money!?
Hangs up immediately
I have no idea why they are calling. They have called my home number 6 times a day for the past 2 weeks.
It's AO, and they will continuously spam you ALL day, it's really irritating. I couldn't take the call as I was at work so in the end I blocked the number. Six times a day honestly is a bit much, great company but this is annoying.
AO trying to sell insurance. BLOCK
selling insurance on new tv purchased
Very pleasant caller asking if I was interested in product insurance. I replied that I was covered on my bank account. She remained polite and informed me of my delivery details. No pressure at all.
Endless calls from this number after buying an appliance from AO.
Constantly called, already recieved the item and now bombarded with crap/shoddy sale pitches.
Insurance for appliance bought from AO.com
AO Insurance scam. It seems AO haven't heard of GDPR. Almost feel like cancelling my order for such underhanded pretence after care call when in fact its all about selling the consumer a nonsensical insurances. Clearly under Data Protection Act and GDPR, AO is breaking privacy regulations.
AO.com fue reportado como Publicidad agresiva con el número 0161-6966054
Signal summary for +44 161 696 605 4
+44 161 696 605 4 belongs to the 161 prefix and is classified as Telemarketing. This page combines no approved reports and 83 public comments to explain the risk level.
