NoCall

+44 190 423 630 8

Risk level: Low

Who is this? Spam, telemarketing or a legitimate call? Community reports in United Kingdom.

Number with prefix 190. Review community reports, risk and comments below before answering or blocking. Browse numbers with prefix 190

Low
Risk level
Scam
Category
0
Spam reports
—
Last report

AI Analysis

Limited information: The number +441904236308 is associated with AO.com, a UK-based online retailer. Multiple user reports indicate aggressive sales tactics for extended warranties or insurance after purchases. Some users label it as scam or telemarketing due to the pushy nature of the calls, despite the calls originating from a legitimate business context (post-purchase follow-up).

Likely purpose: Likely purpose: Post-purchase follow-up to sell extended warranties or insurance, with aggressively reported sales methods by multiple users.

Most common user complaints

  • aggressive sales tactics
  • pushy sales for extended warranty/insurance
  • rude behavior upon refusal
  • attempting to sell without clear initial disclosure
Low dangerCautionAO.comE-commerceMissed call

AI analysis: 10 Jul 2026

Information based on community reports and automated analysis. It may contain errors or be out of date, and is not legal advice or a verified accusation against the number's owner.

Web research

The number +441904236308 appears to be a UK assigned landline or organizational line; reliable public sources do not confirm a clear owner. Online reports are sparse and mixed, with some lookup services flagging potential nuisance activity in aggregate data, but none provide a definitive, authoritative owner for this exact number.

View full report

The number +441904236308 appears to be a UK assigned landline or organizational line; reliable public sources do not confirm a clear owner. Online reports are sparse and mixed, with some lookup services flagging potential nuisance activity in aggregate data, but none provide a definitive, authoritative owner for this exact number. 1. What the number appears to belong to: UK number with +44 country code; likely a geographic UK landline or business line, but no definitive company or owner identified in trustworthy sources. 2. What people say online: Numerous UK reverse lookup and scam report databases show mixed signals, often listing generic data or user reported notes, without a confirmed owner. 3. Association with spam/scams: Some databases indicate risk or reports of nuisance calls in aggregate, but none establish this exact number as confirmed fraud; caution is advised due to mixed signals. 4. Public exposure/leaked: No clear evidence that this exact number is publicly exposed in breached datasets or widely leaked lists; most results are general lookup pages rather than definitive public breaches. 5. Advice on answering: Given ambiguous ownership and occasional risk signals in lookup databases, avoid returning calls until the owner is independently verified; if contacted, verify through official channels.

Checked · 15 Aug 202610 sources
GB

United Kingdom

Operator information

Country:
GBUnited Kingdom
Prefix:
+44
Type:
Other
Operator:
EE, O2, Vodafone, Three

Recent searches

2 this week

Last 7 days

Community comments

16
Anonymous
3 Oct 2025

Scam call, feel sorry for the older generation that will just say "yes" and fall into the trap.

Anonymous
5 Nov 2024

No name given, poor line cut short No reason for call No previous contract with this company either Just spam calling

Anonymous
25 Feb 2022

Using a no-doubt masked number to suggest calling from 01904 - tried to suggest they were just going to run through my order. They then asked me to confirm personal details - I told them I would not be doing that as they had called me! I then asked if it was a sales or a service call; she tried to avoid calling so I hung-up. This sort of aggressive sales behavior is something AO.com should be ashamed of and I think risks doing reputational damage. I echo other comments - if this had been a vulnerable person, it makes it even more reprehensible.

Anonymous
12 Jul 2021

Called to confirm receipt of order and delivery details.

Anonymous
11 May 2021

Same as pretty much all other comments here, tried calling but left no message, rang back and it said ao. Wondered if it meant a problem with upcoming delivery, phoned back and after 'helpfully' confirming delivery details, etc, started trying to sell extended warranty framing as 'good news' and excellent offer. Not so polite and interwsted the minute I asked if this was selling a policy and saying we weren't interested - couldn't get off the phone quick enough!

Anonymous
19 Apr 2021

AO.com after sales fue reportado como Publicidad agresiva con el número 01904-236308

Anonymous
20 Jul 2020

Bought a tv was expecting call trying to sell insurance very aggressive tactics

Anonymous
10 Jul 2020

Called not long after ordering from AO.com to confirm delivery of new kitchen appliance then went on to sneaky sales / insurance but didn't get to the point fast enough so asked him. When I said we didn't want any he didn't even say goodbye before hanging up. very rude.

Anonymous
8 Jan 2020

Very hard sales tactics and don’t take no for an answer. When I explained that I didn’t want the insurance, his tone changed and wouldn’t stop trying to convince me that I was being ridiculous for not wanting it. Thankfully, I didn’t give in but as others have said, others could easily feel obliged to. Appalling service and it nearly put me off using AO because of it. I actually placed another order recently as their deals were great but I’d saved this number after last time. Sure enough, I just got a missed call from it. Really upsetting service!

Anonymous
1 Oct 2018

I find it quite amusing that most companies are unable to speak with anyone on your behalf unless it involves them conning you out of more money. I purchased a few appliances from AO and must have forgotten to put in my new phone number. My partner now has my old one and received the call. She said they wouldn't take no for an answer to the insurance and almost gave in with bank details. Thankfully she thought better of it and as I made the purchase she gave them my new number. No call as yet, but I'll be giving them a piece of my mind when they do :) Not sure what AO is thinking but we won't be using them again. Can't help but feel for the vulnerable who use AO

Anonymous
6 Aug 2018

Calling to arrange delivery after order

Anonymous
14 Mar 2018

Same as others on here. Bought an appliance then get called by a York number less than an hour later so I answered and they try to sell you insurance for 6 or 7 quid a month sneakily amongst the details they take. Drainers.

Anonymous
8 Mar 2018

Hi also got a call from this number today within 1 hour of ordering from AO, missed the call so checked on here. Also live in York so will always answer a York number call. So likely an agency being supplied the info by AO, will report it to them on feedback.

Anonymous
24 Jan 2018

Literally 5 mins after buying appliance online they called, new all details model number, cost etc. Tried selling extended warranty. I asked are you calling from AO or another company, he said AO. Very easy to get taken in by the way they describe extended warranty. If I wanted it I would have bought it at the time. Only answered because it was a York number where I’m from

Anonymous
7 Nov 2017

I too was very nearly sold after care insurance by this caller - with virtually no input from me. A more vulnerable person than I would definitely have succumbed. Makes one wonder whether one should ever deal with AO.com again!

Anonymous
25 May 2017

Spam after sales call from AO.com

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What happened?

Signal summary for +44 190 423 630 8

+44 190 423 630 8 belongs to the 190 prefix and is classified as Scam. This page combines no approved reports and 16 public comments to explain the risk level.

Frequently asked questions

Who calls from +44 190 423 630 8?
+44 190 423 630 8 is a phone number with the 190 prefix in United Kingdom. It has been reported 17 times by the community as a possible unwanted call. Check the comments to find out who might be behind this call.
Is +44 190 423 630 8 a spam number?
According to the community, +44 190 423 630 8 has 17 reports, which suggests it is likely spam. Check the risk score and comments for details.
Is it safe to call +44 190 423 630 8 back?
If you don't recognise the number and it has negative reports, it's best not to call +44 190 423 630 8 back. Avoid sharing personal or banking details with unknown numbers.
How can I block +44 190 423 630 8?
On iPhone, go to Recents in the Phone app, tap the (i) next to the number and choose 'Block this Caller'. On Android, long-press the number in your call history and select 'Block number'. You can also use the NoCall app to automatically block calls like +44 190 423 630 8.
Where can I report a suspicious call?
You can report +44 190 423 630 8 directly on this page using the report button. Your contribution helps other users identify unwanted calls.